Radio Haanji: Facts for the Advertisers

Demographics

  • Indian, Afgani, Pakistani, Bangladeshi and Fiji Indians

Programmes

  • Hollywood music, Punjabi music, English music,
  • Top-ten countdowns
  • Cultural and religious talk shows
  • Health and beauty programs, cooking and comedy programs
  • Professional live talk back shows, positive attitude based programs
  • Quiz and knowledge based programme for kids & Adults
  • Discount on Selected Restaurant dine in
  • Free passes for selected upcoming Movies and Event

Broadcast and Reach

  • Broadcast 24x7, 365 days a year throughout Australia
  • Estimated listenership over 500,000 Australian Indians
  • Broadcast on all mobile devices, be it Android-based, Blackberry, or Apple products like iPhones
  • Broadcast through call-to-listen number as well; listeners can just free-call the number through their landlines or mobiles

Why Advertise on Radio Haanji?

Why Advertise?

  • To attract new customers
  • To encourage repeat customers
  • To stay in the competition
  • To ensure continuously running business
  • To build a successful image of your business

Why Advertise on Radio?

  • Only radio approaches on-the-go customers
  • Only radio reaches drivers (average customers spend roughly an hour in car every day)
  • Only radio reaches certain audiences through its remote broadcasts (other media are inaccessible to customers in remote areas)
  • Radio helps you break into new markets
  • Radio builds strong and loyal listenership, unlike other media like print, TV, and the web

Why Advertise on Radio Haanji?

  • Radio Haanji is first 24 hours Indian Radio channel in Melbourne
  • Broadcast 24 hrs / 365 days from Melbourne
  • Broadcast throughout Victoria (and Australia); also broadcast on the web for global audiences
  • Listened to by over 500,000 Indians
  • Broadcast in English, Punjabi and Hindi
  • Broadcast on all mobile devices, be it Android-based, Blackberry, or Apple products like iPhones
  • Broadcast through call-to-listen number as well; listeners can just free-call the number through their landlines or mobiles
  • Targets specific Indian community (Advertising through Radio Haanji is targeted at only the Indians, and the community will feel special as yousingle them out by advertising in Radio Haanji. You only get to benefit from the resulting goodwill.)
  • Targets one of the highest income groups in Australia, which has more purchasing power to buy your products.

Advertising Rates

Standard 30-40 seconds Ad: (Contact us for advertising rates)

Standard Package

  • (Contact us for advertising rates) per week with minimum 5 spots per day
  • Mix of peak and off-peak sports
  • Minimum contract period is 6 months

Silver Package

  • (Contact us for advertising rates) per week with minimum 10 spots per day
  • Mix of peak and off-peak sports
  • Minimum contract period is 3 months

Gold Package

  • (Contact us for advertising rates) per week with minimum 15 spots per day
  • Mix of peak and off-peak sports
  • Minimum contract period is 3 months

Please Note

  • There’s a one-time production cost (Contact us for advertising rates) for producing your business’s radio ad of 30-40 seconds
  • Once the script is approved and the ad recorded, there will be additional charges for the amendments
  • These prices are opening/early bird prices, and will be reviewed within the next two months
  • Payment done through direct debit form (form attached) will get special discount
  • Only one week’s credit is allowed, and if the promotions have been running unpaid for more than a week, the pending credit will have to be cleared before the promotions can re-start

Radio Haanji Programme Sponsorship Proposal

Cost for one-hour sponsorship of Radio Haanji programme: (Contact us for advertising rates)

  • You get 4-5 spots per hour
  • Sponsorship mention within the programme

Radio Haanji Website Promotions Proposal

Cost for advertising in Radio Haanji website (http://www.haanji.com.au/): (Contact us for rates)

  • What you get
    • Medium-sized sidebar ad that is clickable and links out to your website for one month.
  • What you need to provide
    • A designed ad in JPEG file OR we can design it for you for a nominal amount (Contact us for rates)
    • Advance payment for minimum three months (amount depending on the placement, number of spots, size, duration of the advert)

Jumbo Promotions Pack

Get 10% discount: Offer is open for advertisers who buy a combined promotions package on Radio Brisvaani 1701 AM (Brisbane-based radio station for Queensland’s Indian community) and Radio Haanji 1674 AM

Terms & Conditions of Advertising Contract

  1. Advertisement rates are subject to revision at any time.
  2. Advertisement payment weekly.
  3. Radio Haanji reserves the right to amend any ad where necessary.
  4. Radio Haanji cannot cancel or transfer orders unless they are received in writing within one week prior to the date the ad goes on air.
  5. Radio Haanji cannot accept liability for any errors due to inaccurate instructions for ad-making and ad-relaying. Charges will be owed by the Advertiser where the station managers are involved in extra production work owing to acts or defaults of the Advertiser or its agents.
  6. The Advertiser warrants that no Advertisement:
    (i) shall infringe or prejudice the rights of any third party (including without prejudice to the generality of the foregoing, intellectual property rights);
    (ii) shall be defamatory of any third party;
    (iii) shall constitute unfair competition or any likely tort or civil wrong;
    (iv) shall infringe any laws, regulations and voluntary codes of conduct within Australia.
  7. In the event of any error or omission in the Advertisement, except where attributable to a default by the Advertiser or its agents, Radio Haanji will make an adjustment to the cost. In no circumstances shall the total liability of Radio Haanji for any error or omission exceed the amount of a full refund of any price paid to Radio Haanji for the Advertisement in connection with which the liability arose.

Download our Advertising Contract form and send the filled-up form to the address mentioned in the form. Advertising Contract